"Every great journey begins with a single step, and ours started with a vision to transform the way people experience and enjoy food"

When it started?

In year 2014, we bought our first farm land in Dewas, Madhya Pradesh. We were lucky that we inherited a barren land with no use of it since last 15 years. We prepared our land according to the guidelines and basic principle of regenerative and sustainable farming.

Why we started?

We realized very soon that over the last 40-45 years whole ecosystem was harmed by people's greed for more. Nobody focused on nutritional aspects of food, most of the farmers and big MNC's focused on increasing the production anyhow. With increased and uncontrolled use of harmful chemicals in farming made us realize that this needs to stop. Families should give more attention to the source of what they are consuming. When they are aware of what's in their plate, they'll make better and conscious choices. We worked on bringing the 100% transparency in farming, offering 100% traceability of our products. "We’ve chosen not only to offer organic products but to involve everyone we serve in the entire journey of each product."

How are we progressing?

We started as a small organic farmer, now after 10 years we have turned into "Central India's most preferred D2C organic food brand".

We are personally cultivating on over 60+ acres of certified organic farm land. Other than that, we are also procuring from 40+ certified organic farmer and brands across India. Our offering includes wood pressed oils, gir cow ghee, pulses, milllets & millet based products, spices, honey, along side fresh produce of vegetables, fruits, natural sweeteners, gourmet pantry items and India's widest guilt free snacking range.

Our farms:

Our farms are located in:

  1. Dewas, Madhya Pradesh

  2. Ahmednagar, Maharashtra

  3. Nagaur, Rajasthan

Certified by MPSOCA, ROCA, ECOCERT

Our farms is also home to 35 Desi breed cows (Gir, Sahiwal, Nagauri and Malwi), 48 Honey bee boxes (Apiary), Goats and crores of other micro organisms.

Some visuals of our farms:

Location of our farm: Link